Job Description
Lead impactful strategies with BGC Big Brothers Big Sisters of Edmonton! This full-time Marketing and Communications Specialist role focuses on enhancing mentoring programs through effective digital marketing.
In this dynamic 15-month term position, you will implement a data-driven marketing framework while overseeing project management and content development. Your role is essential in executing campaigns for the Dream Home Lottery while optimizing performance and donor journeys through AI tools and analytics.
Key Responsibilities:
• Direct campaign strategy and digital project execution
• Collaborate with teams to meet communication needs
• Develop engaging donor messaging and content
• Conduct performance audits of campaigns and landing pages
• Optimize WordPress website content for user experience
Requirements:
• Degree in Marketing, Communications or related fields
• At least 7 years of marketing experience
• Strong proficiency in Google Ads and pe...
In this dynamic 15-month term position, you will implement a data-driven marketing framework while overseeing project management and content development. Your role is essential in executing campaigns for the Dream Home Lottery while optimizing performance and donor journeys through AI tools and analytics.
Key Responsibilities:
• Direct campaign strategy and digital project execution
• Collaborate with teams to meet communication needs
• Develop engaging donor messaging and content
• Conduct performance audits of campaigns and landing pages
• Optimize WordPress website content for user experience
Requirements:
• Degree in Marketing, Communications or related fields
• At least 7 years of marketing experience
• Strong proficiency in Google Ads and pe...