Job Description
Role Summary
The Marketing Assistant supports J&Y Law’s marketing initiatives, with a focus on lead tracking, reporting, social media, content publishing, and vendor support . This role ensures the firm’s marketing strategy is executed with accuracy, compliance, and creativity. The Marketing Assistant will work cross-functionally with intake, attorneys, and external vendors to drive client engagement and support business development.
Key Responsibilities
Lead Tracking & Reporting
- Maintain and optimize lead tracking systems (Excel, Power BI).
- Track lead sources (web, calls, referrals, paid ads, SEO).
- Report KPIs including lead volume, cost per lead (CPL), conversion rates, and ROI.
- Automate recurring reports and highlight insights for optimization.
Social Media & Content
- Manage content calendar and schedule posts across Facebook, Instagram, TikTok, LinkedIn, and YouTube...