Job Description
The Marketing Coordinator supports the Brand Head and Nameplate manager to elaborate, plan and deploy the commercial marketing plans to achieve the sales and profitability objectives of the Brands. He/She works with all the departments of the Commercial and Marketing organizations (Sales, Incentives, Finance, Product, Media, Advertising, Brands, Supply Chain, Legal Counsel) to gather, analyze and prepare the information for decision making process for the Brand Head and the Nameplate managers.
STRATEGIC: 40%
- Develops the product vision, positioning, volume forecast, share, mix, pricing, incentives for new product approvals
- Defines pricing actions, showroom walks, price positioning, pricing ladders, pricing tasks
- Conducts analysis of demographics, cross-shop, inflow, outflow, top vehicles considered, “we have/they have”, purchasing reason/rejection
- Creates the marketing brief to support advertising campaigns (message, target, fea...