Job Description
Marketing Director
Lead global marketing for Laura Ashley across the UK and international markets. This role sets the global marketing direction, ensures brand consistency across licensee partners, and aligns internal teams and external partners to deliver cohesive, commercially relevant brand activity. This position does not directly operate e-commerce but requires strong understanding of social, digital and marketplace ecosystems to guide partner execution.
Key Responsibilities
Strategy & Planning
- Define and lead the global marketing strategy across UK and Rest of World
- Translate brand positioning into clear, executable plans across regions and partners
- Partner with US team to align global priorities, campaigns, and messaging
- Set annual and seasonal marketing direction tied to product launches and retail calendars
- Own the marketing channel mix, driving performance across soc...