Marketing Lead Development Specialist

Lead Qualification: Evaluate and qualify leads generated through marketing campaigns, including online inquiries, event registrations, and content downloads, to determine their quality and sales-readiness based on predefined criteria, ensuring they meet the qualifications and fit the target buyer profile. This includes conducting thorough research and verification of lead information to ensure accuracy and relevance, including company size, industry, contact details, and any additional qualifying factors. Data Quality and Accuracy: Ensure our CRM database for contacts are maintained to the target Quality Standard. Clean marketing leads, regularly refresh contact data, remove potential duplicates Data Analysis:

+ Analyze lead and campaign data to measure the effectiveness of lead development initiatives, identify trends, and make data-driven recommendations for optimization.

+ Analyze lead data and perform lead scoring to identify high-potential prospects based on pre...