Job Description
Job ID : 1475
Alternate Locations : Colombia-Cudinamarca-Bogota
Responsibilities
- Develop the marketing & brand strategy for the business unit in line with global business objectives.
- Create 1, 3 and 5 year Colombia's marketing and communications strategy plan.
- Execute the marketing and brand activation plan.
- Manage the P&L of the brand to ensure growth in sales and profitability.
- Identify new business opportunities, categories and new products in the market, and implement the corresponding plan to capitalize on them.
- Determine and execute the pricing and promotion strategy for the brands in the market.
- Ensure proper, effective and on time flow of communications with integral and other regional stakeholders within the business unit while ensuring effective internal networking.
- Drive brand awareness across various categories and products.
- Coordinate the creation and del...