Job Description
JOB MISSION
The Latin America Marketing Manager will be charged with growing New Balance Brand Equity across the region. Your primary responsibility is to ensure all markets are executing the global gameplan with excellence, across the marketing funnel. Your aim is to raise awareness, consideration and purchase of New Balance, creating digital and social interactions. The main focus of this role will be to enhance and execute the regional running program, bring to life the LATAM entertainment strategy and ensure lifestyle program execution. It is important to note that the success of this role depends highly on working in a coordinated effort with regional distribution partners and global marketing teams.
MAJOR ACCOUNTABILITIES- Ensures that global and regional running program impact runners for business growth.
- Coordinates between HQ, Agencies, and distributor marketing teams to ensure seamless flow of information and assets
- Consult with m...