Continental

Marketing Manager

📍 Location
Santiago de Querétaro, Querétaro
⏰ Job Type
Full-time
📅 Posted
June 30, 2026
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Job Description

Job Description

Key Responsibilities:

  • Develop and execute comprehensive marketing strategies that drive brand awareness and directly support organizational business objectives
  • Lead the marketing department with accountability for team performance, strategic direction, and resource optimization
  • Conduct rigorous market analysis, including demand assessment and competitive intelligence, to inform strategic decision-making
  • Establish and manage marketing budgets with full accountability for expenditures, ROI analysis, and profit-loss projections
  • Collaborate with the sales department to develop evidence-based pricing strategies that maximize profitability and market share while maintaining customer satisfaction
  • Direct the development and execution of integrated advertising campaigns and promotional initiatives
  • Establish and maintain brand positioning and awareness across all marketing channels
  • Overse...
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