Marketing QA and Research Analyst

WHAT YOU WILL DO

Quality Assurance

• Establish and enforce a rigorous QA framework for all automated and ad hoc player communications across email, SMS, push, in app, and web channels.
• Become the subject matter expert on all marketing materials, i.e. emails, pop-ups, and weblayers for accuracy, clarity, and consistency.
• Lead the campaign development process from creative requests to campaign set-up across various teams and platforms.
• Review all communication design, content and functionality for clarity, consistency and ease of use.
• Coordinate and manage creative requests and builds across platforms.
• Ensure that marketing content meets customer demands and expectations.
• Implement testing strategies to optimize business performance.

Research Analyst

• Lead market, player, and product research initiatives to support strategic planning and competitive positioning.
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