Job Description
Join Punchcard Systems in Edmonton as the Marketing Strategy Lead, guiding our strategic approach and growth initiatives. This is a vital full-time role prioritizing pipeline generation and market engagement.
As a key individual contributor, you will oversee the marketing strategy for Punchcard, ensuring effective positioning and communication of services. Collaborating with the CEO and an array of partners, you will enhance the brand's visibility and maintain alignment with market demands. Your leadership will drive the success of lead generation and sales enablement through innovative AI tools and structured processes.
Key Responsibilities:
• Define and manage Punchcard’s market positioning and messaging
• Conduct market research and competitive analysis
• Lead content creation strategies and digital channel optimization
• Oversee branding and manage marketing campaigns
• Develop sales collateral to support internal communications
Requirements:
• 7-10 years...
As a key individual contributor, you will oversee the marketing strategy for Punchcard, ensuring effective positioning and communication of services. Collaborating with the CEO and an array of partners, you will enhance the brand's visibility and maintain alignment with market demands. Your leadership will drive the success of lead generation and sales enablement through innovative AI tools and structured processes.
Key Responsibilities:
• Define and manage Punchcard’s market positioning and messaging
• Conduct market research and competitive analysis
• Lead content creation strategies and digital channel optimization
• Oversee branding and manage marketing campaigns
• Develop sales collateral to support internal communications
Requirements:
• 7-10 years...