Job Description
Lead the IAMS brand's growth strategies at Mars in Bolton, focusing on long-term profitability and consumer engagement. This role emphasizes market data analysis and innovative planning.
As Portfolio Lead, you are tasked with developing comprehensive brand strategies that drive sustainable growth across the portfolio. Your role involves collaboration with various functions to ensure alignment on growth initiatives and successful execution of brand plans. Strong analytical and people leadership skills are essential to manage teams and projects effectively.
Key Responsibilities:
• Champion Integrated Growth Plans leveraging key demand levers
• Develop and manage long-term strategic brand plans
• Execute effective consumer communication strategies
• Oversee brand P&L and budget management
• Lead product innovation and new launches
Requirements:
• Bachelor's degree in Business/Marketing required
• 5+ years of brand marketing experience in FMCG
• Experience ...
As Portfolio Lead, you are tasked with developing comprehensive brand strategies that drive sustainable growth across the portfolio. Your role involves collaboration with various functions to ensure alignment on growth initiatives and successful execution of brand plans. Strong analytical and people leadership skills are essential to manage teams and projects effectively.
Key Responsibilities:
• Champion Integrated Growth Plans leveraging key demand levers
• Develop and manage long-term strategic brand plans
• Execute effective consumer communication strategies
• Oversee brand P&L and budget management
• Lead product innovation and new launches
Requirements:
• Bachelor's degree in Business/Marketing required
• 5+ years of brand marketing experience in FMCG
• Experience ...