Job Description
The MarTech Implementation Manager is responsible for supporting the implementation and maintenance of all digital analytics tools and Adobe Marketing technology integration for our Manulife US segment. You will collaborate with digital channel owners to ensure proper tagging of their marketing technology and tracking of specific elements/dimensions and partner with IT on the continuous development process of enhancements made on our web and app properties. The MarTech Implementation Manager will improve efficiencies across the organization and establish standard methodologies for all business units. They are at the forefront of digital analytics implementation technology advancements and explore areas of opportunities.
Position Responsibilities
- Support the implementation and maintenance of Digital analytics tools (Adobe Analytics, Tag Management System –Adobe Launch) for the new/existing web properties.
- Work closely with business analysts to def...