Job Description
DiDi Global Inc. is a leading mobility technology platform providing app‑based services globally.
In this role, you'll be…
User Acquisition- Contribute to the development and execution of comprehensive user acquisition strategies across various channels, including viral social media campaigns, Key Opinion Leader (KOL) partnerships, and offline initiatives.
- Establish seamless conversion paths to onboard users from DiDi's ride‑hailing and payment services to the food delivery platform.
- Contribute to the design and implementation of tiered retention programs.
- Leverage behavioral data to proactively identify and mitigate user churn risks.
- Closely monitor market competition and develop agile response strategies.
- Provide regular market intelligence reports and key performance indicator (KPI) dashboards.