Job Description
About the RoleAs a Paid Media Lead, you lead full-funnel media planning and execution by aligning global and local paid‐media activities with commercial goals, optimizing performance, and driving strong results across channels.You manage agency collaboration, oversee media budget follow‐up, and ensure high‐quality execution through continuous reviews, performance tracking, and cross‐functional coordination.This hybrid role reports into the Marketing Manager and is based at the Mexico Support Office.A Day in the LifeWorking at H&M means no two days are ever the same, but a typical day will include the following responsibilities:Media Strategy & PlanningLead the formulation of Full‐funnel (global and local paid media channels) media plans for activities along the marketing calendar in accordance to the set QCP process together with local agency teams, including budget per campaign/channel/week.Align media plan and continuous updates with the commercial plan.Media Activation, Optimizat...