Job Description
Context & Impact
As part of Lansweeper’s global marketing engine, the Paid Media Specialist plays a pivotal role in shaping how we reach, influence, and convert our target audiences across digital channels. You will translate Lansweeper’s strategic goals into integrated, data‑driven paid media initiatives that strengthen brand visibility, accelerate demand, and enable predictable, scalable pipeline creation.
Your Goal
Own and lead Lansweeper’s paid media strategy across global market. You will design full-funnel paid media programs, define a long‑term vision for digital advertising, driving measurable performance improvements that support both brand and revenue objectives.
Challenge
The main challenges you will face are:
- Building a cohesive global paid media strategy that spans multiple business motions while ensuring alignment with broader marketing goals.
- Managing compl...