Job Description
We’re looking for a Paid Search Specialist to join our dynamic CoE digital media team and craft high-impact search advertising campaigns.
What Your Day Looks Like
- Conduct comprehensive keyword research and analysis to identify high-performing keywords.
- Create, manage, and optimize PPC campaigns across platforms like Google Ads and Bing Ads.
- Develop ad copy and landing page strategies to improve relevance and quality score.
- Monitor and control advertising budgets to ensure optimal ROI.
- Analyze campaign performance using tools like Google Analytics and provide actionable insights.
- Implement A/B testing methodologies to optimize ad creative and landing pages.
- Stay updated on industry trends and competitor strategies to propose new ideas.
- Collaborate with cross-functional teams to align advertising efforts with overall marketing strategies.