Job Description
Work with Account & Strategy teams to develop strategic channel/media solutions
Utilise media research tools and resources to aid in campaign development
Finalise and present recommendations internally and to clients
Manage cross-departmental issues regarding any aspect of campaign execution
Develop and present reports highlighting relevant insights and learnings, and provide recommendations for future campaigns
Develop, manage and train Assistant/ JR Planners
Daily management and optimization of digital media campaigns including planning and strategy development, contract execution, and reporting
Work closely with an internal specialized team to monitor performance and recommend optimizations and new/different strategies and tactics
Interacting with the Brand Team (In-house & Agencies) for the creation of Marketing collaterals which has to be marketed at the lowest possible costs.
Lead role in training and managing junior team members in digital media
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