Job Description
Performance Marketer
KEY RESPONSIBILITIES
- Build and manage all Meta and Google Ads campaigns — prospecting, retargeting,
lookalike audiences, and brand search
- Set up and verify Meta Pixel + C-API (server-side), GA4 ecommerce events, and
GTM DataLayer across all website pages before any spend goes live
- Own campaign structure from scratch: ad sets, audiences, bidding strategy, creative
rotation, and budget pacing
- Manage retargeting pools: website visitors, cart abandoners, product viewers, quiz
completers — each with tailored creative and messaging
- Run weekly creative testing — identify best-performing hooks, formats, and CTAs.
Rotate creatives before fatigue sets in.
- Monitor and report ROAS, CAC, CTR, CVR, and CPC daily. Flag issues before they
compound.