Job Description
Performance Marketing Manager
We’re looking for a Performance Marketing Manager with deep expertise in Meta Ads, Snapchat, TikTok, and StackAdapt — a hands‑on optimizer who thrives on testing, data‑driven scaling, and creative collaboration. Someone with Mobile User Acquisition experience.
Key Responsibilities
- Plan, launch, and optimize paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt , focused on driving high-quality mobile installs and first-time deposits.
- Manage and scale 7‑figure monthly budgets , ensuring strong ROAS, retention, and user lifetime value.
- Leverage AppsFlyer for event mapping, attribution, and cohort analysis.
- Lead creative strategy and testing — collaborate with the art team to produce high-performing static and video assets based on data insights.
- Execute a structured A/B testing framewor...