Job Description
Job Title: Pay Per Click Specialist
Company Overview:
Long & McQuade is Canada's largest musical instrument retailer, dedicated to providing exceptional service and a wide selection of instruments and equipment. With a commitment to fostering a vibrant musical community, we aim to empower musicians of all levels through our extensive range of products and expert advice.
Key Responsibilities:
- Develop, manage, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, etc.) to increase traffic and conversions.
- Conduct keyword research and analysis to identify trends and opportunities for campaign improvement.
- Monitor and analyze campaign performance metrics to make data-driven recommendations and adjustments.
- Collaborate with the marketing team to align PPC strategies with overall marketing goals and initiatives.
- Prepare regular reports on campaign performance, ...