Job Description
- Own product positioning and messaging
- Define and refine ICP and target segments
- Plan and execute go-to-market (GTM) strategies
- Work closely with Product team on launches and feedback loop
- Partner with Performance Marketing to build and optimize funnels
- Improve lead quality and conversion (MQL → SQL)
- Create sales enablement materials (decks, use cases, messaging)
- Ensure alignment between Product, Marketing, and Sales
Requirements
- 1+ year in Product Marketing / B2B Marketing
- Background in tech / iGaming / fintech / affiliate
- Proven track record of launching products or features (GTM)
- Define ICP and segmentation
- Develop value proposition and positioning
- Conduct customer research (custdev, interviews)
- Analyze market trends and competitors
- Translate product features into customer value
- Strong understanding of B2B funnels and ...