Job Description
Overview
Help business leaders make strategic decisions by providing competitive insights that drive pricing decisions, promotional strategy, and positioning for TELUS and Koodo. The Mobility Postpaid Acquisition Team leads new customer acquisition, develops pricing strategies across rate plans, device offers, bundling, and other targeted initiatives, and orchestrates go‑to‑market planning across owned, direct, and digital sales channels.
Responsibilities
- Monitor competitive pricing, promotions, offers, and product positioning across multiple brands and key competitors on an ongoing basis.
- Gather competitive intelligence through multiple channels (market research, sales channel feedback, customer data, public sources, and third‑party tools) and maintain organized competitive tracking systems.
- Analyze competitive trends and patterns, identifying shifts in market positioning, new offer types, and emerging...