Job Description
Media Solutions Programmatic Strategist
The Programmatic Strategist is responsible for the setup and co-ownership of programmatic campaigns in accordance with the strategy and objective of our clients. This role uses multiple interfaces (DSPs) to target audiences across various programmatically enabled channels. You will be responsible for the setup, data entry and maintenance of these campaigns, which include delivering budgets, drawing insights from data sets to optimize towards client KPI’s, and solving problems for our clients. This role works with various functions including Ad Ops, Analytics and Product Strategy.
Responsibilities
- Identifies and processes cases assigned including tasks like setting up of campaigns, optimizations, and delivery of outcomes.
- Serve as DSP Pixel creators and ensure firing once placed.
- Upload and check creative tags upon receiving them.
- Setup and monitor campaigns, updating pacing within DSP...