Job Description
Job Purpose
The PR Specialist is responsible for developing and executing public relations and communications strategies to enhance and protect the company’s reputation. This role manages media relations, press materials, corporate messaging, and external communications to ensure consistent brand positioning and positive public perception.
Key Responsibilities:
- Develop and implement public relations strategies aligned with the company’s business objectives.
- Build and maintain strong relationships with media, journalists, industry stakeholders, and external partners.
- Draft, edit, and distribute press releases, media statements, Q&A documents, speeches, and other communication materials.
- Coordinate media interviews, press conferences, and public-facing events.
- Monitor media coverage and public sentiment, and prepare regular media monitoring reports.
- Support crisis com...