Job Description
- Develop and execute comprehensive social media strategies aligned with overall marketing objectives and brand guidelines.
- Create, curate, and schedule engaging content (text, images, videos, stories, reels) tailored to each platform’s audience and algorithm.
- Monitor, analyze, and report on key performance indicators (KPIs) such as reach, engagement, click-through rates, conversion rates, and ROI using tools like Google Analytics, Meta Business Suite, Hootsuite, and Sprout Social.
- Stay ahead of social media trends, platform updates, and emerging technologies to maintain competitive advantage.
- Manage and grow brand communities by actively engaging with followers, responding to comments/messages, and fostering authentic conversations.
- Collaborate with graphic designers, copywriters, and video editors to produce high-quality, on-brand content.
- Run and optimize paid social media...