Job Description
Trade Marketing Senior Associate
As part of the marketing team, you will design, implement, and execute the trade marketing strategy for Colombia, serving as the bridge between the distributor, points of sale, and the company strategy to grow sell‑out, visibility, and execution across pet health and livestock portfolios.
Responsibilities
- Develop and execute trade marketing strategies, promotional calendars, and point‑of‑sale campaigns for Colombia across pet health and livestock categories, focusing on sell‑out growth.
- Design channel strategies for veterinary clinics, pet stores, supermarkets, e‑commerce, and other distribution channels, including visibility, merchandising, and promotional materials at point of sale.
- Partner with sales teams and distributors to expand numeric distribution, strengthen shelf presence, and support negotiations for preferred display space and visibility agreements.
- Measure campaign...