Job Description
The Senior Campaign Manager, Programmatic is responsible for campaign set up, tagging and optimization. Their goal is to improve the quality and performance of our campaigns.
Responsibilities
- Ensure effective set up of advertisers, line items (tactics) in various Demand Side Platforms (DSPs) including DoubleClick Bid Manager, TURN, The Trade Desk, Adobe, etc.
- Ensure creative in display, video, mobile, rich media, etc., is uploaded and assigned. Run and optimize campaigns with various goals/KPIs and ability to recommend DSPs based on historical performance against each KPI (e.g. CTR/Spend, CPM, CPA, viewability, CPC, on Target %)
- Ensure campaign set up checklist for is adhered to and provide final sign-off/approval of campaign set up QA.
- Implement applicable Brand Safety measures to a campaign (e.g. MOAT, IAS, OpenSlate, Nielsen DAR, etc.)
- Generate DSP conversion and remarketing pixels.
- Generate campaign per...