Job Description
Join AutoTrader.ca as a Senior Creative Strategist focusing on paid social and online video in Toronto. Your creative direction will define our brand's impact in the digital landscape.
In this pivotal role, you will craft strategic guidelines that influence how our brands engage with audiences through social media and video content. Collaborating with creators, agencies, and internal teams, you will turn insights into actionable creative strategies that enhance brand effectiveness across various channels.
Key Responsibilities:
• Define and execute the creative testing roadmap
• Collaborate with performance teams to optimize creative assets
• Manage and mentor content creators
• Ensure messaging aligns with brand guidelines
• Utilize insights to foster creativity and consistency
Requirements:
• 8+ years experience in brand or creative roles
• Proficient in short-form content creation
• Strong command of platforms like YouTube and TikTok
• Experience i...
In this pivotal role, you will craft strategic guidelines that influence how our brands engage with audiences through social media and video content. Collaborating with creators, agencies, and internal teams, you will turn insights into actionable creative strategies that enhance brand effectiveness across various channels.
Key Responsibilities:
• Define and execute the creative testing roadmap
• Collaborate with performance teams to optimize creative assets
• Manage and mentor content creators
• Ensure messaging aligns with brand guidelines
• Utilize insights to foster creativity and consistency
Requirements:
• 8+ years experience in brand or creative roles
• Proficient in short-form content creation
• Strong command of platforms like YouTube and TikTok
• Experience i...