Job Description
Overview
Senior Marketing Data Analyst position at Social Point in Barcelona, Spain. Full-time on-site role with opportunities for career growth. We are Socialpoint, a world-renowned mobile game studio, part of the Zynga & Take-Two Interactive family.
Responsibilities
- Project Ownership & Decomposition: Participate in planning, requirements gathering, and delivery of large, multi-phased growth and marketing analysis projects with minimal guidance. Break down complex business problems into structured, actionable analysis plans.
- Strategic UA Partnership: Partner with Marketing and User Acquisition (UA) squads to monitor campaign performance, decompose trend changes, and provide insights to optimize multi-million dollar budget allocations.
- Performance Measurement & Frameworks: Analyze user acquisition funnels, ROAS, LTV, and payback periods. Collaborate with central data teams to refine marketing measurement frameworks (attribution mode...