Job Description
Position Overview:
The role is responsible for managing paid media campaigns from strategy to execution, including setup, optimization, and performance analysis. The specialist ensures campaigns are aligned with client objectives, industry standards, and deliver measurable results.
Key Responsibilities:
Campaign Strategy & Execution
Develop and execute paid media strategies aligned with client goals.
Conduct keyword research (including long-tail and competitor analysis) and audience targeting for Google and social platforms.
Structure campaigns, ad groups, and targeting to ensure efficiency and relevance.
Set up and optimize campaigns across platforms such as Google Ads, Meta, TikTok, and LinkedIn.
Implement advanced campaign types such as Google Shopping Ads and Meta Product Catalogs.
Optimization & Performance Management
Monitor...