Choice Hotels

Senior Paid Media Manager

📍 Location
North Bethesda, MD
⏰ Job Type
Full-time
📅 Posted
July 15, 2026
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Job Description

Job Summary


The Senior Paid Media Manager is a senior individual contributor responsible for leading and optimizing paid media programs across the full funnel to drive measurable business results. This role owns day‑to‑day agency partnerships and serves as a subject‑matter expert across performance media channels to ensure media investments are effective and efficient. The Senior Paid Media Manager partners closely with Brand, Analytics, Creative, Finance, and external agencies to translate insights into action and continuously improve performance. This role operates with a high degree of autonomy, influencing decisions through data, expertise, and strong cross‑functional collaboration.


Responsibilities
+ Own and lead full‑funnel paid media strategy and execution across Paid Search, Paid Social, Display & Video, and ensuring alignment with business objectives and performance goals.
+ Serve as a subject‑matter expert on performance media channels and ...

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