Job Description
QualificationsExperience leading primary research studies across various methodologies: online quant surveys, focus groups, 1:1, ethnographies, online qual, mobileExperience communicating results to stakeholdersExperience using data and metrics to measure impact and determine improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Bachelor degree and 8+ years of relevant experience or Masters degree and 5+ years of experienceKnowledge of Latin American entertainment marketsIntermediate to advanced R/Python and SQLIntermediate data visualization and analysis skills (statistical inference, PCA, k-means, multilevel regression, design of experiments, ANOVA)Proficient in Spanish and EnglishKey Job ResponsibilitiesCarry out title-level studies and trackers to inform creative and marketing decisionsLead in-depth studies to support mid and long-term business strategyConduct meta-analysis to produce consolidated, regional learningsWork in internal tea...