Job Description
Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum traffic on the websites.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements
Requirements and skills
- Proven SEO experience
- Proven SEM experience man...