Job Description
Position Overview
The SEO Manager (Search Engine Optimization) is a critical subject matter expert responsible for building and managing the SEO strategy for PC Financial. The manager will own all aspects of search engine optimization, building relationships, standing up processes and a reporting ecosystem to inform Marketing and Product teams of opportunities to increase the organic search presence of PC Financial’s public site. This role is a key advisor on the Digital Acquisition team and works closely with Brand Marketing/Product teams to ensure the public site is built with world‑class SEO best practices.
Responsibilities
- Develop the SEO strategy and build out the roadmap, including dependencies to execute SEO priorities.
- Develop and execute a Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) strategy to ensure PC Financial content is surfaced in AI‑powered search experiences (e.g., Google AI Overviews, ChatGPT, ...