Job Description
Title and Summary
Specialist, Marketing Operations
Overview
The Integral B2B Marketing Operations team is responsible for defining a best-in-class Lead Generation discipline and scaling it across business units and regions, including to the people, processes, content, technologies, and data.
Role
- Create automated journeys for lead gen campaigns and manage lead routing.
- Measure and analyze campaign performance, effectively communicate outcomes to stakeholders, and assist in the development of performance dashboards.
- Collaborate with internal stakeholders to understand project requirements and deliver high-quality campaign assets.
- Ensure all marketing communications comply with legal standards and privacy regulations.
All About You
- A bachelor’s/master’s degree in marketing, communication or a related field
- Over 4 years of experience in marketing technology and automation