Job Description
Job Overview
Sr. Analyst, Field Marketing, LATAM. Location: Bogotá, Colombia. Scope: Plan and execute marketing activities in selected Latin American countries such as Colombia, Peru, and Chile. Align with sales leadership and execute events, third‑party sponsorships, and executive engagement.
Key Responsibilities
- Implement an integrated marketing plan for the selected countries focusing on B2B events, customer acquisition, and expansion.
- Execute events in various formats, including large‑scale events (over 1,000 attendees), executive engagement activities, and industry tradeshows/sponsorships.
- Create trust and deep relationships with sales leadership and stakeholders, ensuring effective leadership alignment.
- Partner closely with sales on full‑funnel campaign execution for lead generation and development.
- Own key business metrics such as pipeline generation, marketing‑driven pipeline, and audience qualification.