Sr Associate Brand Manager / Brand Manager Jr. / Assistant Brand Manager / Gerente de Marca

Sr Associate Brand Manager / Brand Manager Jr. / Assistant Brand Manager / Gerente de Marca

Guadalajara, Providencia Office

Advanced English

The Sr. ABM will develop and implement comprehensive marketing strategies to achieve brand and business objectives. The Sr. Associate Brand Manager is responsible to:

• Planning: Collaborate in AOP (annual brand plan) planning, alignment and KPI’s setting.
• Brand Building: Conduct brand performance + market trends + consumer-research analysis to uncover insights for brand positioning development.
• Strengthen portfolio: Guide innovation and ensure alignment with brand strategy, guide and execute OBPPC, identify and capitalize distribution opportunities and lead portfolio rationalization.
• RGM capabilities: Collaboration with key commercial partners to determine brand pricing/promo decisions; ensuring price stra...