Sr Associate Brand Manager / Brand Manager Jr. / Assistant Brand Manager / Gerente de Marca
Job Description
Summary:
The Sr. ABM will develop and implement comprehensive marketing strategies to achieve brand and business objectives.
The Sr. Associate Brand Manager is responsible to:
1) Planning: Collaborate in AOP (annual brand plan) planning, alignment and KPI’s setting.
2) Brand Building: Conduct brand performance + market trends + consumer-research analysis to uncover insights for brand positioning development
3) Strengthen portfolio: Guide innovation and ensure alignment with brand strategy, guide and execute OBPPC, identify and capitalize distribution opportunities and lead portfolio rationalization.
5) RGM capabilities: Collaboration with key commercial partners to determine brand pricing/promo decisions; ensuring price strategy accomplishment at channel and portfolio level.
6) Brand communication: Collaborate in annual communication planning (media, creative, POS, PR), alignment and KPI´s setting. E...