Job Description
Job Description
A Sr. Associate Digital Marketing supports Mattel's e-commerce and digital performance strategies across Latin America. This role drives lower-funnel marketing initiatives focused on traffic generation, conversion, and sales acceleration across multiple brands and categories, ensuring alignment with commercial priorities and regional seasonalities.
What You’ll Do
- Manage and coordinate digital marketing campaigns across META, Google, Paid Search, and Retail Media platforms to drive conversion and sales results for all Mattel brands in LATAM.
- Partner with creative and media agencies to ensure timely delivery, optimization, and performance tracking of campaign assets across multiple seasonal and promotional events (e.g., Hot Sale, Black Friday, Children’s Day).
- Oversee paid search strategy, monitoring performance, and ensuring alignment with key conversion goals.
- Lead creative ...