Job Description
GENERAL PURPOSE OF JOB
The Sr. Associate, Search Investment is responsible for facilitating the placement of approved media plans, as well as confirming, monitoring and optimizing digital media orders to ensure the clients’ advertising program is executed flawlessly. The successful Sr. Associate provides in-depth analysis that drives search strategy along with a high level of service to assigned accounts. The Sr. Associate also displays digital leadership by ensuring that the tactical execution of media planning, placement, and reporting (including post-buy and financial reconciliation) are handled with accuracy and timeliness.
KEY RESPONSIBILITIES
- Facilitate building, launching and maintaining digital campaigns for assigned accounts across digital channel(s) in support of the paid media strategy
- Execute ongoing media activation and maintenance tasks, including but not limited to, account pacing, keyword analysis, optimization, forecast...