Adidas

Sr. Director, BU TR/SW, Brand adidas

📍 Location
South Korea, Seoul
⏰ Job Type
Full time
📅 Posted
July 15, 2026
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Job Description

Purpose & Overall Relevance for the Organization:

• Act as a General Manager by creating & executing Go To Market plans for the Business Unit to drive brand and business success within guidelines set by Global Business Units (BUs)

Key Responsibilities:

• Drive & develop 3-5 year category ambition plan based on adidas Korea ambition & overall adidas BU process (in collaboration with Global)
• Provide BU leadership within category (across all related functions & departments) on vision, strategic objectives/actions & financial targets as defined in brand
• Deliver financial expectations set out in the BU / IBP across all channels and countries
• Set & monitor Korea pricing corridor for category range
• Define & implement Korea country & channels allocation for global allocated products
• Define category CI and lead the communication with Global BU to get Korea needs prioritized
• Deliver powerful, compelling, commercia...

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