Job Description
Elevate marketing campaigns with TD Securities as a Marketing Technology Specialist in Toronto, Ontario. Utilize Salesforce Marketing Cloud to drive business growth and enhance customer engagement.
As part of the Digital Experience team, you will spearhead email campaign execution and deployment. This role requires you to create email templates, implement workflows, and ensure compliance with email regulations such as CAN‑SPAM. You will also utilize your skills with Salesforce Marketing Cloud and Pardot to deliver impactful omni‑channel experiences.
Key Responsibilities
- Set up and execute email campaign tools and segmentation
- Build and validate automated workflows for email marketing
- Maintain and optimize existing automated campaigns for effectiveness
- Ensure compliance with Canadian and U.S. email regulations
- Perform QA and troubleshoot email performance issues
Requirements
- 5+ years of rel...