Job Description
Location: Montreal
Job Type: Full-Time
About the Role
We are seeking a data-driven, business-savvy Data Scientist to support our publishing businesses. Reporting directly to the Portfolio Manager, you will analyze audience behavior, content performance, advertising revenue, and market trends to drive data-informed decisions. Your insights will optimize content strategies, audience engagement, ad monetization, and business growth in competitive digital publishing environments.
Key Responsibilities
Data Analysis & Insights
- Analyze website traffic, audience demographics, and user engagement using Google Analytics, BigQuery, and other relevant tools.
- Develop predictive models to forecast content performance, revenue trends, and audience growth.
- Measure the effectiveness of SEO, social media, and paid marketing campaigns, providing actionable recommendations.
- Identify trends in ad revenue, affili...