Job Description
Our client is looking for a VP of Marketing who can lead the marketing function, define the brand voice, craft the category leadership narrative around Market and Competitive Intelligence, and build the top‑of‑funnel engine that drives qualified opportunities for mid‑market and enterprise sales.
What You’ll Be Doing
- Design, execute, and scale high‑performing demand engines to consistently fill the funnel with qualified SQL opportunities.
- Develop and manage paid media strategy across LinkedIn, Google, and emerging channels relevant to marketing leaders.
- Build campaigns that drive measurable awareness and SQL creation.
- Continuously test audience segmentation, creative, and messaging for maximum ROI.
- Partner with design and data teams to produce high‑performing assets and dashboards.
- Explore paid partnerships, sponsorships, and targeted media placements; develop standout creative assets, case studies, and campaign mat...