Critical Mass

VP, Search

📍 Location
calgary, ab
⏰ Job Type
Full-time
📅 Posted
May 27, 2026
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Job Description

As VP of Search, you’ll set the vision and direction for our global Search practice—leading best-in‑class SEO, SEM, and Generative Engine Optimization (GEO) strategies across a diverse portfolio of clients and regions. You are the global leader and point of contact for Search within the agency, responsible for practice leadership, quality standards, capability growth, and operational excellence.

You’ll translate the evolving search landscape—including AI-powered discovery (AI Overviews, LLMs, and “answer engines”)—into actionable strategies, scalable frameworks, and measurable business outcomes. You balance executive-level client counsel with hands‑on strategic depth, while building and sustaining a high‑performing global team through strategic talent planning, staffing, and resourcing.

You’ll play a pivotal role in expanding our Search services and capabilities and helping our clients achieve top‑tier performance. You define what great looks like, ensure we deliv...

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