Customer Marketing Costa Rica
Job Description
**POSITION OBJECTIVE**
Understand and represent customers’ needs to support on the creation and execution of robust category demand plans and retailer value propositions that bring brands to life in-store, achieving “Best-in-Class” availability to maximize business potential in all channels.
**Key Responsibilities**
**Main responsibilities of excellence in the role necessary to achieve goals and business objectives**
1. Support and implement brand strategies and plans to guarantee trade-spending efficiency while ensuring competitiveness and effectiveness in all distribution channels.
2. Coordinate all trade and consumer activities implementation. Understands the market trend and local regulations to implement any kind of consumer or trade activities.
3. Provide regular training and supervision to merchandisers. Responsible for updating sales materials (sales catalog, planograms, MAPS execution guide, etc).
4. Guide sales team (key accounts, regional sales, etc) in providing an accurate forecast by providing analysis of sales trends, calendar of promotional activities etc.
5. Follow up execution at POP’s by weekly trade visits.
6. Develop all POP material (i.e. POP, racks, floor displays, premiums, etc.) for all distribution channels. Organize and maintain POP inventories for regular or promotional use.
7. Follow up and evaluation of sales execution plans for new product or any promotional initiatives securing competitive speed to market and return of investment.
8. Develop business reviews presentations for customers UTT.
9. Review and control price execution including (amount, channel & timing)
10. Propose Brand’s promotional activities (aiming to growth) for key customers.
11. Contribute to build a tight teamwork and partnership with marketing, regional sales managers & key account managers to ensure optimal sales execution.
12. Closely work with key customers to increase understanding/closeness for growth and development.
**Experience**
**Cross-Functional**
Sales & marketing (Desirable but not limiting)
International Experience
Desirable but not limiting
Change/improvements
Some Experience as a change agent
Strategic background
Contribution to markets development, best in class execution at POS
Influence
Key for peer and customer levels
Scope and responsibility
Assigned territory
**Associate profile**
**Years of experience**
2 years of experience trade marketing, preferably in the Consumer Goods Industry
**Education**
BA in Business Administration or related.
Languages
English(90%) and Spanish
Travel
It might requires 10% of traveling
Systems
Excellent knowledge of Microsoft Office
What can you expect from Mars? Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.
**Qualifications**
+ Manages Complexity
+ Plans and Aligns
+ Drives Results
+ Collaborates
+ Financial Acumen
+ Ensures Accountability
+ Communicates Effectively
+ Interpersonal Savvy
Understand and represent customers’ needs to support on the creation and execution of robust category demand plans and retailer value propositions that bring brands to life in-store, achieving “Best-in-Class” availability to maximize business potential in all channels.
**Key Responsibilities**
**Main responsibilities of excellence in the role necessary to achieve goals and business objectives**
1. Support and implement brand strategies and plans to guarantee trade-spending efficiency while ensuring competitiveness and effectiveness in all distribution channels.
2. Coordinate all trade and consumer activities implementation. Understands the market trend and local regulations to implement any kind of consumer or trade activities.
3. Provide regular training and supervision to merchandisers. Responsible for updating sales materials (sales catalog, planograms, MAPS execution guide, etc).
4. Guide sales team (key accounts, regional sales, etc) in providing an accurate forecast by providing analysis of sales trends, calendar of promotional activities etc.
5. Follow up execution at POP’s by weekly trade visits.
6. Develop all POP material (i.e. POP, racks, floor displays, premiums, etc.) for all distribution channels. Organize and maintain POP inventories for regular or promotional use.
7. Follow up and evaluation of sales execution plans for new product or any promotional initiatives securing competitive speed to market and return of investment.
8. Develop business reviews presentations for customers UTT.
9. Review and control price execution including (amount, channel & timing)
10. Propose Brand’s promotional activities (aiming to growth) for key customers.
11. Contribute to build a tight teamwork and partnership with marketing, regional sales managers & key account managers to ensure optimal sales execution.
12. Closely work with key customers to increase understanding/closeness for growth and development.
**Experience**
**Cross-Functional**
Sales & marketing (Desirable but not limiting)
International Experience
Desirable but not limiting
Change/improvements
Some Experience as a change agent
Strategic background
Contribution to markets development, best in class execution at POS
Influence
Key for peer and customer levels
Scope and responsibility
Assigned territory
**Associate profile**
**Years of experience**
2 years of experience trade marketing, preferably in the Consumer Goods Industry
**Education**
BA in Business Administration or related.
Languages
English(90%) and Spanish
Travel
It might requires 10% of traveling
Systems
Excellent knowledge of Microsoft Office
What can you expect from Mars? Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.
**Qualifications**
+ Manages Complexity
+ Plans and Aligns
+ Drives Results
+ Collaborates
+ Financial Acumen
+ Ensures Accountability
+ Communicates Effectively
+ Interpersonal Savvy