Digital Marketing Planner (Rakuten Senior Business) – Marketing Division
Job Description
Description
- Digital Advertising Management: Managing operations for platforms such as Google Ads, Facebook Ads, and Rakuten Ads (including keyword selection, targeting settings, ad copy creation, bid adjustments, etc.).
- Campaign Execution and Management: Executing and managing campaigns targeted at senior audiences by utilizing Rakuten Points and the Rakuten Ecosystem.
- Data Analysis and Report Creation: Analyzing the effectiveness of advertisements and campaign performance, and providing improvement proposals.
- Content Creation Support: Creating content for websites, email newsletters, and social media posts that resonate with senior audiences.
- Utilization of Marketing Tools: Using RAT (Rakuten Advertising Tool) to analyze user behavior data and apply insights to improve strategies.
■Unique Features of Rakuten Senior
Socially Meaningful Products: Rakuten Senior offers services aimed at enriching the lives of senior citizens. You will have the opportunity to be involved in planning socially impactful products.
Utilization of the Rakuten Ecosystem: You can plan products that leverage Rakuten's unique ecosystem, including Rakuten Points, Rakuten ID, Rakuten Ichiba, Rakuten Pay, and more.
Promotion of Innovation: Rakuten Senior fosters a culture of actively adopting new technologies and trends to drive innovation.
Mandatory Qualifications:
- Approximately 1–2 years of professional experience (targeting individuals in their second year after graduation).
- Basic PC skills (Excel, PowerPoint, Word, etc.).
- Interest in digital marketing and advertising operations.
- Ability to value teamwork and effective communication.
- Willingness to learn new things and a desire for personal growth.
Ideal Candidate Profile
- Someone who understands the needs of the senior demographic and wants to contribute to socially meaningful marketing activities.
- A person eager to develop digital marketing skills and grow their career.
- Someone who values teamwork and can collaborate smoothly with other departments and stakeholders.
- A person who enjoys analyzing data and numbers to make improvement proposals.
- Someone with a strong interest in new tools and technologies and a proactive attitude toward continuous learning.
Desired Qualifications:
- Experience using Google Analytics or advertising management tools (willingness to learn is acceptable even without prior experience).
- Experience in promotions utilizing social media platforms such as Facebook, Instagram, and Twitter.
- Experience in data analysis and report creation.
- Knowledge of or interest in services or products targeted at the senior demographic.
- Familiarity with or experience using the Rakuten Ecosystem.
[id: cmorec_ecosd mkpd ]
#business #marketingdiv
Languages:
English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)