Direct Response Copywriter

Love viral trends and scroll-stopping ads?

Want to turn finance insights into TikTok hits?

Curious, creative, and obsessed with what
makes people click
?

Growjoy is where high-performing ads meet smart strategy.

Write the scripts behind seven-figure campaigns — and make your words sell.

The Role

You'll be responsible for:

You'll transform competitor ads and viral social content into high-performing paid-ad scripts. Using AI-assisted analysis and structured research, you'll identify why certain videos work, find parallel organic trends, and rewrite them into new scripts tailored to Growjoy's clients.

Competitor & Trend Research

• Monitor top-performing Meta and TikTok ads in the finance and info-product space using the Meta Ad Library, TikTok search filters, and other tools.
• Transcribe high-performing ads and analyse them using AI (e.g. ChatGPT) to uncover why they perform well and what emotional/structural triggers drive engagement.
• Ask AI for related organic search terms (e.g. "What viral videos should I look for on IG/TikTok to repurpose this idea?") and locate recent, highly-liked examples.
• Filter, catalogue, and tag promising angles for reuse.

Ad Script Creation

• Convert research findings into clear, persuasive ad scripts suitable for UGC-style, talking-head or short-form video.
• Follow Growjoy's creative SOP—include intro hook, problem, emotional pivot, offer framing, and CTA.
• Produce multiple variations per concept (short/long form, alternate hooks).
• Maintain compliance-safe tone appropriate for finance and business offers.

Creative Collaboration & Iteration

• Work closely with Growjoy's creative strategists and editors to align copy and visuals.
• Supply concise briefs describing tone, pacing, and visual cues.
• Iterate based on performance feedback (CTR, watch-time, CVR).
• Maintain an organised archive of winning scripts and associated performance notes.

General

• Operate within Growjoy's structured creative process: weekly creative reviews, shared concept sheets, and performance-based iteration.
• Work 3–5 hours/day, flexible within the SAST time zone.
• Communicate daily progress via Slack and maintain a tidy concept tracker.

The Person

• Facebook Ad Experience:
  Proven track record writing DR ads that delivered strong business results on platforms like Meta (Facebook/Instagram). Must be willing to share specific, performed work examples and the actual performance metrics (e.g., CPA, CVR) they achieved.
• Trend-savvy creative:
  Constantly tracks viral TikTok and Meta content and understands what makes audiences stop scrolling.
• Analytical storyteller:
  Blends data-driven insights with emotional hooks to craft compelling, conversion-focused copy.
• Curious and adaptive:
  Loves experimenting with new formats, testing angles, and iterating based on performance feedback.
• AI-empowered researcher:
  Comfortable using AI tools (like ChatGPT) to analyse, deconstruct, and repurpose high-performing ads.
• Organised multitasker:
  Efficiently manages multiple ad concepts, maintains an archive of winning scripts, and keeps research well-documented.
• Collaborative communicator:
  Works seamlessly with strategists and editors, providing clear briefs and constructive feedback loops.
• Finance-fluent marketer:
  Understands or is eager to learn the tone, compliance needs, and audience psychology specific to finance and info-product offers

Salary and Benefits

Salary Range: R500 - R600 per hour for 44 hours per month

Through Marketing Pros, the successful candidate will have access to a shared workspace in Cape Town, a Slack group with other South Africa-based marketing professionals, and regular social and training events.