Fragrance Marketing and CI Manager Sub Saharan Africa H/F
Job Description
Description du poste
The Sub-Saharan Fragrance Marketing and CI manager oversees the Sub-Saharan Africa marketing and CI teams based in Ivory Coast and South Africa. She/he is fundamentally a team leader as well as a project manager in the fragrance division. His/her duty as manager is to assist the Fragrance sales teams and lead the marketing and CI teams efficiently confidently by bringing guidance, market insights and marketing and CI strategies. As a marketeer he/she must manage product and consumer knowledge on all the markets covered by SSA teams in order to support the sales team to answer client briefs with the best proposals by a scheduled due date.
His / her role is to build a high performing SSA marketing and CI team.
SCOPE OF JOB
Independence (Finance)
Collaborate to define Marketing and customer insights budgets SSA Region
Respect Marketing and Customer insights budgets
Manage his/her annual trip budget for the whole team
Innovation
Drive innovation through markets understanding by defining the trends and gaps to realize the annual targets
Keep close with global marketing to identify worldwide trends to bring to SSA region proposals
Customer Centricity
Drive and contribute to the strategic plan with the commercial team
Work with commercial team to drive collaborative key account plans
Coordinate the preparation of focused key customer business case presentations in conjunction with evaluation and Commercial team
Support and contribute to different Business pipelines in collaboration with Sales, FDM & Marketing Team members, different EMEA Fragrance Categories & R&D
Provide insight into market solutions to establish business potential and drive profitability for customers
In conjunction with technical, FDM and sales team, develop plans for launching new concepts/products and provide launch support
Knowledge base development through market research determining customers' needs, preferences and also final consumers' needs
Marketing And Consumer Insights
Understand marketplace trends
Support our MANE Sales Strategy and our Market Must Win Battles
Lead strategic trends/research that translate into real-time business opportunities to support pipeline
Analyse the market, customer diagnostics and makes recommendations to Sales Team
Follow international trends and make local recommendations on new concepts or opportunities
Collaborate with EMEA Category Marketing teams
In coordination with the development team, conduct multi-country consumer surveys in order to answer Categories' and Strategic customers' research needs
Develop MANE qualitative research expertise by monitoring new methodologies and experimenting approaches relevant to our research objectives (with support from Global CI).
Be an active member of the international consumer researchers' network, sharing expertise and collaborating to international surveys.
Profil du candidat recherché
QUALIFICATIONS AND SKILLS LEVEL
Marketing Management Qualification
Plus: At least 10 years in a strategic position with exposure to marketing, market research, innovation and new product development
Presentation and customer interaction experience on senior management level
Understanding of research methodologies adapted to culture, region, and country experience.
Network base of marketeers and consumer researchers internationally
Experience in managing Consumer insights studies and tools
Business tools management: Sales Dashboards, CRM (MAPLE)
People management through matrix and diverse culture organisation
Networks (internal & external) Management
Communication and presentation skills
Willingness to travel throughout SSA Region and abroad, aligned with Business needs
Please send your CV directly to Kelly HENDRICKS at