Freelance Digital Marketer
Job Description
Freelance Digital Marketer & SEO Specialist
Location:
Remote
Type:
Freelance / Contract
Company:
Luthando Skills & Training
About Us
Luthando Skills & Training is a growing training and development company delivering high-impact professional and technical courses across South Africa. We are focused on scaling our digital presence, increasing qualified leads, and strengthening our brand authority online.
We are seeking a
results-driven Freelance Digital Marketer & SEO Specialist
to support our digital growth through strategic marketing and SEO initiatives.
Key Responsibilities
- Develop and execute digital marketing strategies aligned with business growth objectives
- Manage and optimize SEO (on-page, off-page, and technical SEO)
- Conduct keyword research and implement SEO best practices across website content
- Improve website traffic, search rankings, and conversion rates
- Plan, manage, and optimise paid campaigns (Google Ads, Meta, LinkedIn, where applicable)
- Execute content marketing initiatives including blogs, landing pages, and email campaigns
- Monitor, analyse, and report on campaign performance using analytics tools
- Optimise landing pages and lead-generation funnels
- Support social media growth with performance-driven campaigns
- Stay current with digital marketing and SEO trends
Requirements
- Proven experience as a Digital Marketer and SEO Specialist (freelance or agency)
- Strong knowledge of SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar)
- Experience with paid digital advertising platforms
- Solid understanding of content marketing and conversion rate optimisation
- Ability to work independently and deliver measurable results
- Strong communication, reporting, and time-management skills
- Experience in education, training, or B2B marketing will be an advantage
What We Offer
- Flexible freelance/contract engagement
- Fully remote working arrangement
- Opportunity for long-term collaboration
- Performance-based growth opportunities
- Work with a purpose-driven and growing organisation
How to Apply
Interested candidates are invited to
email their detailed CV/resumé and past work experience
to:
Please include links to your
portfolio, case studies, or live projects
where available.